Privacy Statement

Last updated: June 2026

1. Introduction

B.U. Place Hotel & Residence ("we", "us", or "our") is committed to protecting the privacy and personal data of our guests, visitors, and website users. This Privacy Statement explains what information we collect, how we use it, and your rights regarding that information.

This statement applies to personal data collected through our website (buplace.com), direct reservations (phone, email, LINE), and during your stay at our property located at 565–567 Ratchadaphisek Soi 3, Din Daeng, Bangkok 10400, Thailand.

2. Information We Collect

We may collect the following types of personal information:

• Identity data: full name, nationality, date of birth, passport or ID number
• Contact data: email address, phone number, LINE ID, mailing address
• Reservation data: check-in/check-out dates, room type, special requests, payment method
• Usage data: IP address, browser type, pages visited, referring URL (collected automatically via cookies and analytics tools)
• CCTV footage: recorded for security purposes within our property

3. How We Use Your Information

We use your personal data to:

• Process and manage your hotel reservation
• Communicate with you regarding your booking or stay
• Comply with Thai legal requirements (e.g., TM30 guest registration)
• Ensure the safety and security of guests and the property
• Improve our website and services through analytics
• Send promotional offers or newsletters (only with your consent)

4. Legal Basis for Processing

We process your personal data based on one or more of the following legal bases under Thailand's Personal Data Protection Act B.E. 2562 (PDPA):

• Performance of a contract (your reservation)
• Compliance with a legal obligation
• Legitimate interests of the hotel (security, fraud prevention)
• Your consent, where explicitly given

5. Sharing Your Information

We do not sell your personal data. We may share it with:

• Government authorities as required by Thai law (e.g., immigration reporting)
• Online booking platforms (Booking.com, Agoda, etc.) when a reservation originates from them
• Service providers who assist us in operating our website or business (e.g., Google Analytics), under strict confidentiality agreements

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this statement, or as required by law. Reservation and guest records are typically retained for up to 3 years after the date of check-out. CCTV footage is typically retained for 30 days.

7. Cookies & Analytics

Our website uses cookies and Google Analytics to understand how visitors interact with our site. This data is aggregated and does not identify individuals. You may disable cookies through your browser settings, though some features of the site may not function correctly as a result.

8. Your Rights

Under the PDPA, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal retention requirements)
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the Personal Data Protection Committee of Thailand

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Access to personal data is restricted to authorised staff only.

10. Contact Us

If you have any questions about this Privacy Statement or wish to exercise your rights, please contact us:

• Address: 565–567 Ratchadaphisek Soi 3 (Soi Suthiporn), Din Daeng, Bangkok 10400, Thailand
• Phone: +66 (0)2-641-7979
• Email: info@buplace.com

We may update this Privacy Statement from time to time. The latest version will always be available on this page.